The Friendship Company makes social apps for friends. We're currently building wafflr, a weekly video journal shared with your closest friends, and foo-ball, a game for picking the 2026 World Cup with your group chat. wafflr is out now on iOS. Somewhere along the way social media stopped being about your friends and became a performance for strangers. We won't accept that the people you love most get the leftovers of your attention. So we make small software for small circles: no feeds, no followers, nothing that wants more of your time than your friends do.